Professional Marketing Materials

Value is a matter of perception. Your home will speak volumes about its value - went buyers bother to look. Before the see your homes full value, the rely on marketing materials to gauge whether their time would be well-spent at your property. Professional marketing materials create value by displaying your property in a high value context. J.Scott's marketing material is unrivaled in quality.

Printed Collateral

Take this home brochure for a mid-$600,000 semi-custom home. It tastefully conveys the property's long list of amenities along through carefully-worded descriptions and beautiful color photos. Then this information is printed on high-gloss paper and placed at the property.

MLS-Internet Images

More than 80% of today's home buyers use the Web to research real estate markets and identify prospective homes. Therefore, nothing is more vital than beautiful, well-composed photos of your property.

Great photos begin with expensive equipment. High definition pictures make the best low-resolution web photos.

Then, lighting is key. You can't show pictures of rooms with flash white-out in the foreground, and dark shadows behind. Pictures must be properly lit to complement natural lighting. Except for the brightest settings, it requires a tripod!

Don't let an agent take photos of your home with a vacation-style digital camera! Professional photos result in more showings, more offers, and higher prices.

All photos must be post-processed with Photoshop to "fix" problems with the image. Then, the photos must be compressed with a professional-grade compression algorithm to maintain color and detail. Letting the MLS compression routine smash your home's pictures produces poor results.